The Physical Web is Google’s new way to interact with connected objects.
A "Physical Web" object emits a url that triggers an interaction through a Physical Web Browser.
The Physical Web is the new QR Code, with two major advantages:
- the Physical Web url is smartly pushed to the user’s device.
- no need to open an application
- no need to flash a tag
- the Physical Web is on its way to being integrated in the major browsers.
- there will be no need to install any specific application to interact with Physical Web objects. They will directly interact with your browser.
What Physical Web-compatible objects already exist?
The main Physical Web objects that exist today are bluetooth beacons.
These must emit an EddyStone-URI to be Physical Web-compliant.
Where can I find a Physical Web Browser?
The main Physical Web browser today is Chrome. On iOs as on Android, the official version supports it but it needs some configuration steps to activate it.
The Opera and Firefox browsers have announced that they will integrate the technology.
In addition, you can already find many others Physical Web Browsers on the Play Store and the App Store.